Posts by Janet Choi

To better understand how marketers use data in their email marketing for segmentation and metrics, we surveyed 113 B2B and SaaS marketers. Here's we learned and how you can use this information to build more successful email campaigns with data.

Onboarding is usually one-size-fits-all. But if your leads don't fall into one bucket, your onboarding process shouldn't either. Here's how to use enriched lead data to segment leads automatically and build customized onboarding sequences.

The key activation event (KAE) is the key that unlocks the path for new users to become loyal customers. Learn how to calculate your KAE, without having to bring in a data team.

Recent research has found that sales reps only spend about a third of their time selling. We break down their busy workday and provide time management strategies for better sales performance.

If you're looking to replace Data.com, combat data decay and bad data quality, and get the best chance to successfully reach the people you need — read on for how Clearbit products can step in.