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Ed Fry
Ed FryEd Fry

Growth at Paddle

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Posts by Ed Fry

How Appcues Personalized their Sales Outreach with Product Triggers

Salesby Ed Fry on June 22, 2017

A guest post by Ed Fry, Head of Growth @ Hull.io If you’ve read the latest chapter in Data Driven Sales [https://clearbit.com/books/data-driven-sales/sales-triggers], you may have marveled at how DigitalOcean drastically improved their sales efficiency with trigger based sales outreach. If you missed it, they improved enterprise conversion rates by 30%. Combining firmograpic data with product usage data, they were able to alert the sales team whenever a promising account had usage that indicat

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