Posts by Andrew O'Neal

The Clearbit Data Activation Platform brings together our industry-leading B2B data, flexible integrations, and new capabilities to help you create demand, capture intent, and optimize pipeline.

We're pleased to announce a new addition to our Salesforce suite which makes our integration even more valuable to your team - real-time ABM alerting. Clearbit Reveal for Salesforce For those unfamiliar, Clearbit Reveal takes your anonymous website traffic and uncovers the companies behind it. As of this week, our Salesforce integration brings that data into your CRM to alert your reps in real-time when one of their named accounts hits your website. You can even automatically assign tasks, p

Let's face it, sales reps are always a bottleneck to consistent high-volume conversions. It's not their fault - they're only human after all. Even the best reps are limited to how many high-touch personalized emails they can send in a day. Sure, they can send automated impersonal emails at scale, but when was the last time you responded to one of those? For most companies, getting great response rates from automated outbound seems altogether unachievable. Luckily, modern sales orgs have found

We all want to have perfect and real-time data on our lead and account records. You can setup a proper data management system, have a high standard for data governance, and get the right data integrations, but the biggest roadblock will always be finding the right vendor. There are a myriad of data vendors out there - how do you evaluate which one is right for you? The initial challenge is determining what data points matter to you. Your team may rely heavily on location and employee count for

This article is specifically for the Salesforce users out there. For a more general overview on lead qualification, see the modern guide to lead qualification. [https://clearbit.com/resources/books/lead-qualification] Salesforce is an ideal place to do lead qualification and scoring as it is typically the system of record and where all lead, contact, and account information lives. Building a lead scoring process in Salesforce offers two key benefits: 1. Enriched data with demographic attribut