Posts by Matt Sornson

Clearbit for HubSpot is now one of our most powerful, premium integrations. Make more out of your inbound marketing and sales efforts to generate, convert, and close more high-quality leads.

Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why.

Values provide a constitution for your company culture, a true rubric that helps you hire, fire, promote, retain, and celebrate your team. Here's how Clearbit came up with its company values.

New user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails.

84% of sales leaders say they rely on data, but only 2% claim to have a real grasp of it. So to help you turn data into your sales team's competitive advantage, we're sharing four practical ways to build effective, data-driven selling into the fabric of your company.