Marketing & Growth

Better, faster communication is core to a competitive marketing strategy. Find out how Zendesk created a data-driven competitive outbound campaign to reach potential customers with personalized first touches.

SaaS growth is all about finding clones of your best customers. Find the right clones and you get growth. Find the wrong ones and you get churn, support costs, and struggle. If you have 10 customers in SaaS, you have something.

Segmentation is a marketing basic. Most B2B companies spend a lot of time tailoring landing page copy, emails, ads, content, and phone calls—and proceed with extra care for high-value prospects. But this rarely extends to retargeting, where the most common approach is to just hit the switch and follow as many people around the internet as possible. Today we’ll show you how to properly retarget your high-value site visitors using segmented, personalized, and optimized ads that are more likely t

Data, personalization, and automation have long been terms most commonly used by enterprise or tech companies. Until recently, it was incredibly rare to find smaller teams that were able to leverage data as effectively as more resource-rich companies. Today, we’ll look at two small (but mighty) companies who have tackled some of their hardest scaling problems by combining data and automation. Specifically, we’ll look at how they are leveraging Clearbit Enrichment [https://clearbit.com/enrichmen

Guest post by Leonardo Federico, Founder at Plainflow [https://www.plainflow.com/] Data – especially if it can tell us anything about the habits and preferences of our customers and targets – offers a world of opportunity. But only if we can harness it. The explosion of data has lead some of the best marketing teams to flip their funnels upside down and directly target the people and companies most likely to buy their products. This is known as Account Based Marketing (ABM), and can only work