Posts by Matt Sornson

Sales teams are relying more and more on data. It helps them find the right customers for their business, learn more about their product and process, and save them a wealth of time. We want to bring data and communication together, making customer intelligence as accessible as possible to not only your sales reps, but your entire team. By introducing Clearbit data directly into Slack with our new integration [https://slack.clearbit.com/], sales teams can have this enriched data exactly where th

Behind every successful trade show or conference are the companies that sponsor and setup booths. Attendees flock to these events to discover the latest products, services and to get as many t-shirts as possible. If you've ever sponsored a trade show or worked a booth, you'll know how frustrating it can be to end the conference with 800 business cards and very little context. I've personally spent hours researching my conference leads and prioritizing follow ups. Pipely [https://pipely.io/] ha

Finding new leads is a major bottleneck to most companies' sales efforts, and it's not uncommon for orgs like Salesforce to hire hundreds of entry level sales people to manually scour the web for leads and contact info. We thought that the tedious and time consuming work of contact generation could and should be automated, so we built Prospector [https://clearbit.com/prospector] - our product to help you find contacts at any company in the world. Need marketing leads at Zendesk? Lawyers at BP?

When we launched company categories (late last spring), they covered ~30% of companies. We could generate categories for most public companies and a good portion of highly visible private companies as well. Customers quickly started using them for signup routing, lead scoring, and segmentation analysis. All powerful use cases that drive immediate value. As we started looking at expanding coverage from public and prominent private companies, we found that many self-reported sources were often i

Behind every successful product is a series of delightful experiences for users. While some are core to the actual value prop of the product, others are as simple as playful copy or design. For example, when you’re about to send a Mailchimp campaign, they show you their mascot’s sweating finger hovering over a big red button: Maybe something fun like this fits with your product and your brand, or maybe not. But moments of delight come in all shapes and sizes, and we recently spotted one in S