There are leads that come to you. And then there are leads that you have to go after. Find out how our BDR Sam Weiss created 15 opps in under a month using Clearbit Reveal.
Guest post by Guillaume Cabane, ex-VP of Growth at Drift [https://drift.com] and co-founder of HyperGrowth Partners [https://www.linkedin.com/in/cabane/] The days of “spray and pray” email are over. Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99). Meanwhile, the average success rate of an email phishing attack is 0.1%, which really isn’t that much
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If you want to personalize outbound emails to drive results, you need a way to accurately target your audience. In this article, we'll cover how to send cold emails that drive results by using data to reach the right people and even find warmer leads for outbound at the right time.
Only focusing on hand-raises isn't a smart sales process. We weren't reaching out to the best leads and wasting time with bad fits. So we turned to our own Clearbit data to define an ideal customer profile and create an automated lead scoring model in Salesforce.