Marketing & Growth

When you're a small company, you have the time and personal relationships to be creative about customer retention. You can chat with new customers directly about their progress and what they want from your product. This gets harder as you grow your customer base, but it remains just as important to retain your existing customers [http://blog.profitwell.com/youre-calculating-retention-wrong]. It's just as necessary to show that you're invested in the success of customers, but you don't have the

A guest post by Joel Burke, Partner and Analytics Lead @ Outshine At Outshine, we help B2B companies build and optimize their marketing automation, advertising , and analytics stack. Increasingly, this has involved optimizing the acquisition and conversion funnel around a defined set of target accounts – Account Based Marketing (ABM). One of the biggest challenges our clients face with ABM, is tracking and reporting on their marketing initiatives. * What channel is driving the most engagemen

Email is one of the most effective marketing communication channels. $1 invested in email returns an average of $38 in revenue [https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/]. For sales teams, the importance is even more explicit. A single, well-crafted email can mean thousands of dollars in potential revenue from a single customer. Therefore it is critical that this channel to your customers and potential customers remains open. A low domain sender score will ruin

A guest post by Diego Poza [https://twitter.com/diegopoza], Head of Content @ Auth0 TL;DR Integrating Auth0 and Clearbit can make the signup process as smooth as possible. In this article, we will see how to combine these amazing solutions to automate signup forms, which can lead to improved conversion rates. Introduction Signup forms play a major role on conversion rates, for better or worse. We don't want to ask for too much information upfront, otherwise we will add friction and reduce the

This article is specifically for the Salesforce users out there. For a more general overview on lead qualification, see the modern guide to lead qualification. [https://clearbit.com/resources/books/lead-qualification] Salesforce is an ideal place to do lead qualification and scoring as it is typically the system of record and where all lead, contact, and account information lives. Building a lead scoring process in Salesforce offers two key benefits: 1. Enriched data with demographic attribut