Marketing & Growth

We all want to have perfect and real-time data on our lead and account records. You can setup a proper data management system, have a high standard for data governance, and get the right data integrations, but the biggest roadblock will always be finding the right vendor. There are a myriad of data vendors out there - how do you evaluate which one is right for you? The initial challenge is determining what data points matter to you. Your team may rely heavily on location and employee count for

By Etai Coles, Head of Marketing at Xplenty [https://xplenty.com]. Today's businesses have access to an incredible amount of data. Yet even with all that information, many don’t know how to use it or how to get that data into a place where they can use it effectively. That's why I’m really excited about the Xplenty and Clearbit integration. You can get enriched customer and lead data synced across all your different sales and marketing tools. Clearbit already does a great job of enriching y

This is a guest post from Ben Dowling, founder of the IP address API, ipinfo [https://ipinfo.io/]. SaaS companies are always on the lookout for ways to “win the hearts” of their potential customers [https://blog.ipinfo.io/api-side-project-to-250-million-requests-with-0-marketing-budget-bb0de01c01f6] , particularly those in the developer community. To do this, you have to start with what you know about who the potential customer is. This is why personalization campaigns have emerged as valuable

One of the best ways to drive adoption with your API product is to show it being used directly within your customer's existing tools. If they can immediately use your tool within something they know and love, you'll have a far easier time proving value. This is one reason why companies, including Clearbit, build integrations. Having Clearbit data piped directly into Slack, Salesforce, Segment, Marketo or Zapier allows new customers to start seeing value instantly, without a complicated setup

In search engine optimization, you get out what you put in. Real rises in search traffic and higher positions in organic the SERP require dedication to a strategy. According to Bernard Huang, founder of Mushi Labs, where he's been an SEO consultant for dozens of high-growth companies, a lot of teams are skeptical about SEO. They've dabbled, but they haven't committed to a plan or seen real results. Bernard developed a playbook specifically for this reason—to help companies get the full value o