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Marketing & Growth
How to select your ABM accounts using data
The success of account-based marketing all starts with choosing the right accounts. Here's how one company built and fine-tuned their data-driven account selection process.
How we use social media ads to capture leads at Clearbit
Facebook’s Lead Ads are a mobile-optimized way of capturing email addresses. Learn how we use Clearbit and Zapier to transform one data point into high-ROI B2B leads.
How to optimize B2B retargeting with Reveal in Google Analytics
The ability to hone in on a very particular set of leads changes the retargeting game, introducing a whole new level of control and ability to personalize. Here's how to use Reveal in Google Analytics and Google Ads to create highly personalized retargeting campaigns.
How we run targeted demand generation at Clearbit
We all know that one-size-fits-all marketing doesn’t work. Here on Clearbit’s growth team, we run targeted demand gen campaigns that use our own data and tools for segmentation, personalization, and low-friction signup. Here's how.
The data and personalization behind Clearbit's onboarding emails
New user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails.
