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Marketing & Growth
Building a data-driven martech stack that drives revenue
Data is essential in marketing, but it comes down to how you're using it. Find out how to approach building a modern martech stack that drives revenue.
4 monetization funnels for PLG companies moving upmarket
See the four types of monetization funnels that PLG companies can incorporate — and why multiple motions become a need as you start to move upmarket.
TAM, ICP, and Personas: What's the difference?
Learn what total addressable market (TAM), ideal customer profile (ICP), and buyer personas are, how they're different, and why they drive strategic growth.
What I wished I'd known when building our attribution model
Consider these 3 takeaways when operationalizing an attribution model that combines lead and customer behaviors across the lifecycle.
Clearbit's marketing attribution model: how we built a single view of our customers
See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.
