The Clearbit playbook for intent-based outreach
Learn how to turn website visitors into pipeline with intent-based outreach.
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Key Takeaways
- There's a shift in B2B marketing. Resources and budgets are tight, and customer acquisition cost is rising. Marketers must do more with less.
- In a digital-first world, a website is a company's most valuable asset, but fewer people are filling out forms.
- Marketers have historically relied on overt intent, but are missing out on buyers showing covert intent.
- Intent-based outreach helps marketers build more pipeline by engaging the right people from the right companies at the right time.
