Attribution reporting for marketing ops teams

Attribution reporting for marketing ops teams

Learn how to build or refine your attribution model with advice from Julie Beynon, Head of Analytics at Clearbit, and Craig Jordan, Founder and CEO at SaaScend.

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Attribution book cover

What's inside

1

Chapter 1

Introduction to marketing attribution

An introduction to marketing attribution

2

Chapter 2

How to build a data-driven foundation for your attribution model

Learn how to lay the groundwork for your attribution model with hidden form fields, UTM parameters, and more

3

Chapter 3

Types of attribution models

A breakdown of the different types of attribution models from first-touch to time decay and everything in between

4

Chapter 4

Measuring the unmeasurable

Ways to gather qualitative data points

5

Chapter 5

Put your data to work

Learn how to use attribution insights to make strategic decisions

6

Chapter 6

How Clearbit and Envoy built successful attribution strategies

Behind the scenes: how Clearbit and Envoy built their attribution models

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