Sales

Automating lead routing is a crucial task for Sales Ops. It's no coincidence that it's one of the most common use-cases for our Salesforce Enrichment integration [https://clearbit.com/salesforce]. Lead routing is typically based on location and employee count – the latter used as a proxy for company revenue. While both of these attributes are a staple part of the enrichment data we return, we thought it would be even more useful to go a step further and use our wealth of data to estimate revenu

Let's face it, sales reps are always a bottleneck to consistent high-volume conversions. It's not their fault - they're only human after all. Even the best reps are limited to how many high-touch personalized emails they can send in a day. Sure, they can send automated impersonal emails at scale, but when was the last time you responded to one of those? For most companies, getting great response rates from automated outbound seems altogether unachievable. Luckily, modern sales orgs have found

You’ve done everything right for your company’s marketing strategy — there’s a great blog, social media campaigns and even a lead nurturing campaign. There are hundreds of thousands of visitors and you’re making money too, but you wind up finding yourself with thousands of bad leads. Creating quality leads, rather than just quantity, is an important part of your marketing strategy. You might have hundreds of thousands of inbound leads but from a distance, they all look the same. Those leads mi

We all want to have perfect and real-time data on our lead and account records. You can setup a proper data management system, have a high standard for data governance, and get the right data integrations, but the biggest roadblock will always be finding the right vendor. There are a myriad of data vendors out there - how do you evaluate which one is right for you? The initial challenge is determining what data points matter to you. Your team may rely heavily on location and employee count for

By Etai Coles, Head of Marketing at Xplenty [https://xplenty.com]. Today's businesses have access to an incredible amount of data. Yet even with all that information, many don’t know how to use it or how to get that data into a place where they can use it effectively. That's why I’m really excited about the Xplenty and Clearbit integration. You can get enriched customer and lead data synced across all your different sales and marketing tools. Clearbit already does a great job of enriching y