Marketing & Growth

Every SaaS app in the world sends out welcome emails. Some are awesome, some are not. Last spring we reached the point where we could no longer manually send customized welcome emails. However, we really didn't like the idea of sending the same bland generic email to all of our new users. We have three distinct user types (engineering, marketing, and sales), and using the same language and call to action seemed like such a waste. Luckily we found a solution in our own data. We built a relativel

We're often seeing new and inventive ways our customers are using our APIs, and one that got us particularly excited was Svbtle's [https://svbtle.com] signup. As soon as you've entered your email in Svbtle's registration form they make a request to Clearbit's Person API [https://clearbit.com/docs#person-api], look up the email, and use the returned information to populate the rest of the form. Go ahead and give it a shot [https://svbtle.com/signup]! This is a pretty neat way of reducing signup